Last modified: January 10, 2024 at 15:08

Colors

Colors play a significant role in shaping perceptions, evoking emotions, and establishing a memorable visual identity that distinguishes OIXIO from its competitors.

Signature Colors palette

OIXIO’s brand colors, including the four sub-brands, combine to create a vibrant and impactful visual identity. Each sub-brand has its own distinctive Signature Color that brings a sense of energy and modernity, while the grey tones add depth and sophistication. The use of lighter shades enhances the overall aesthetic, evoking a feeling of purity and clarity, reflecting OIXIO’s commitment to delivering innovative and insightful solutions.

Using Signature Colors palette

Color Guidelines for OIXIO Group:

When designing, stick to the OIXIO Group color. For backgrounds and details, exclusively use OIXIO Light, OIXIO Dark, or, in exceptional cases, white.

In specific instances where showcasing all of the Group’s sub-brands is necessary, use the sub-brands logos in Signature Colors as an exception.

Color Guidelines for OIXIO sub-brands:

Design publications for OIXIO Advisory, OIXIO Cyber, OIXIO Digital, and OIXIO IT using the respective Signature Colors one by one. Never use multiple Signature Colors in one visual.

Utilize only OIXIO Light, OIXIO Dark, or, in rare cases, white for backgrounds and details in all area designs.

To maintain a strong representation of the OIXIO brand in your design, it’s crucial to carefully manage the color treatment of each publication.

When designing, ensure that one Signature Color at the time comprises 5-30% of each view, with the remaining portion in OIXIO Light, OIXIO Dark, or white.

Signature Colors

  • OIXIO Advisory
    • HEX #31c6d5
    • RGB 49/198/213
    • CMYK 59,0,22,0
    • PANTONE 319 C
  • OIXIO Cyber
    • HEX #9500ff
    • RGB 149/0/255
    • CMYK 53,100,0,0
    • PANTONE 2602 C
  • OIXIO Digital
    • HEX #ff6400
    • RGB 255/100/0
    • CMYK 0,60,100,0
    • PANTONE 021 C
  • OIXIO IT
    • HEX #d8009d
    • RGB 216/0/157
    • CMYK 0,100,0,0
    • PANTONE Magenta
  • OIXIO Group
    • HEX #b0b1b3
    • RGB 176/177/179
    • CMYK 16,11,11,27
    • PANTONE COOL GRAY 6

Background Colors

  • OIXIO dark
    • HEX #2e3844
    • RGB 46/56/68
    • CMYK 65,43,26,78
    • PANTONE 432 C
  • OIXIO light
    • HEX #e3e6eb
    • RGB 227/230/235
    • CMYK 7,3,5,8
    • PANTONE 427 C

Shades – secondary color palette

There are cases when the primary color palette is not enough. For example, the secondary color palette may be used in infographics and interface notifications. It should be used with care and precision. It should never be more prominent than the primary colors.

  • Advisory 66%
    • HEX #77d9e3
    • RGB 119/217/227
  • Advisory 33%
    • HEX #bbecf1
    • RGB 187/236/241
  • Cyber 66%
    • HEX #b957ff
    • RGB 185/87/255
  • Cyber 33%
    • HEX #dcabff
    • RGB 220/171/255
  • Digital 66%
    • HEX #ff9957
    • RGB 255/153/87
  • Digital 33%
    • HEX #ffccab
    • RGB 255/204/171
  • IT 66%
    • HEX #e557be
    • RGB 229/87/190
  • IT 33%
    • HEX #f2abdf
    • RGB 242/171/223
  • Group 66%
    • HEX #cbcccd
    • RGB 203/204/205
  • Group 33%
    • HEX #e5e5e6
    • RGB 229/229/230
  • Dark 66%
    • HEX #757c84
    • RGB 117/124/132
  • Dark 33%
    • HEX #babdc1
    • RGB 186/189/193
  • Light 66%
    • HEX #edeff2
    • RGB 237/239/242
  • Light 33%
    • HEX #f6f7f8
    • RGB 246/247/248