Our voice is a blend of the Creator, Outlaw, and Hero archetypes.
CREATOR:
Excited, descriptive, visual.
Use metaphors, symbols, or storytelling.
OUTLAW:
Disruptive, rebellious, and combative.
Emphasis on competence, desire, and unusual characteristics.
Encourage the audience to challenge norms and go against the flow.
HERO:
Challenging and provocative.
Pose hard questions to prompt positive change.
Foster mastery and competence.
Example texts to illustrate our tone of voice:
Example Titles for our Tone:
Demand more from
the future
Let’s not waste a single opportunity while making world better place
Your story is not their story
Are you the one who initiates the new chapter of the world?
Note: These texts are for illustration purposes and have not been thoroughly verified for specific service areas.