Last modified: September 24, 2024 at 07:27

Brand name and sub-brand names

OIXIO
[oixio]

Our name OIXIO is a combination of the binary numbering system digits 0 and 1 and our secret ingredient X.
The binary numbering system is the basis of computing systems where the smallest unit of data is a bit. Each bit has a single value of either 1 or 0.
In the realm of abstract language, the Mysterious Formula, the Secret Code, both captivates and intrigues our audience. Its experimental nature and rhythmic appearance align perfectly with our adventurous spirit and meticulous thoughtfulness.

Most importantly, our name leaves no one indifferent, igniting a curiosity to know more.

OIXIO is always written in CAPITAL LETTERS, we never use Oixio

Sub-brands naming general

We name our collaborative business areas, products, event series, quality standards, and other named topics always in conjunction with OIXIO.


OIXIO Inspiratsioonipäev / Inspiration Day

OIXIO Tech Club

OIXIO 4 business areas

Our 4 business areas are:
* OIXIO Advisory
* OIXIO IT
* OIXIO Digital
* OIXIO Cyber

The rule is that OIXIO precedes the business area name in all instances, whether in text, speech, or logos.

Business lines

In Every business area, you find several business lines.
As a matter of fact – business lines are important delivery units in our company responsible for business excellency in the line.

Example of OIXIO Digital Business Lines:

OIXIO │ ERP FO

OIXIO │ Data & AI

Example of OIXIO IT Business Line:

OIXIO │ Datacenter & Cloud

Product names

Similar to business lines we use a divider line to add product names to the OIXIO brand
Example:

OIXIO │Leasing

OIXIO │ Employee Selfi-service

OIXIO │ CFO Portal

Products with exceptional market potential that work stand-alone in the market may be marketed with their own name without OIXIO
For example: nexel.com