Last modified: December 4, 2023 at 15:25

Logo

Using brand elements such as logos, colors, and typography can greatly benefit brand communication. These elements create consistency and cohesiveness across various brand touchpoints, enhancing brand recognition and recall. By utilising consistent brand elements, you can establish a strong visual identity that resonates with the audience, builds trust, and effectively communicates values and messaging.

The monochrome logos are used when a greyscale logo is required because of design choice e.g sponsor logo on a web page or a banner. And in case a color logo can’t be used for technical reasons or are not necessary e.g engraving, screen printing, laser cutting, stenciling etc.